Command With Courage is a unique business leadership experience created by Scot Heathman... with a fun JEDI twist for companies ready to unleash their workforce culture.

For this rebrand project, we first needed to get clear on who we were targeting and even more importantly, we needed to lose the technical language, overwhelming look, feel and confusing layout of Scot’s current website and embrace the FUN, emotional side while turning his website into a clear, strategic lead-gen jedi machine.

We created an entirely new custom website, featured video, and FULL REBRAND to fit the bold, JEDI minds brand vibe for Command With Courage. Our main goal with this website was to capture the Star Wars elements while using a less is more copy approach.

We recreated the emotional feel by using custom animated call-to-action buttons that reflect moving light saber glow, headshot cutouts, and gifs throughout to create an interactive experience for the user. We made this design unique by adding animations throughout the site, and unique section breaks and layout transitions to create an immersive experience that feels on-brand.